CORPORATE

Why is the CRM Necessary for the Pharmaceutical Industry?

The number of personnel involved in the field operations has increased due to the sales, promotions etc.

It is thus important to possess the ability to monitor and report all the activities of the personnel working on the field through a complete system. In response to this requirement, the Pharma CRM (ETMS) System delivers the functions to schedule the visits of the field personnel, record the activities carried out during these visits, provide the presentations, follow the samples, record the expenses, manage the orders, carry out exams and surveys as well as performance measurements and reports by the respective management units.

This system enables the pharmaceutical companies not only to manage their field teams but also include their different requirements in the respective projects and, govern all the processes of their activities under a single platform.


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